NS
Intro & bumper animations for a Youtube series about sustainable design
Project
NS (Dutch Railways). Is the is the principal passenger railway operator in the Netherlands.
Client
NS launched a YouTube series highlighting how discarded train parts are recycled into new creative objects.
In collaboration with agency De Graphics, I developed the overall creative style and animated the intro and bumper animations — using a textured look that reflects the theme of recycling while staying true to NS’s brand identity and colour palette.
A visual take on upcycling
Just like the objects in this series were crafted from repurposed train parts, the visual style draws from those same materials.
An organic palette was built with textures such as old train seats and tabletops — giving the animations the same sense of reuse and character, while staying true to the brand identity of NS.